Having issues with your website traffic? Check this checklist

Welcome to the topic “10 Ways To Turn Around Falling Website Traffic”

Every website nowadays has a certain amount of fluctuations in the traffic. We all know about the traffic graph of our website, and if you’ve witnessed a significant drop in the traffic, your first response would be changing the practices which you’ve performed on your website in the recent times but you don’t have to do that in a panic because there are many reasons your website traffic might drop.

So, today we are going to be showing you 10 ways to turn around falling website traffic, which will help you to move on to boosting your falling website traffic. So, let’s get started!

1. Check for Penalties

If you’re getting a major drop in your website traffic, then it probably means that you’ve received a manual penalty from Google. You’ve to check for the notification on your Google Search Console why Google obligated to do so.

If you didn’t receive any notification on your Email or Google Search Console, then probably the penalty is for the tactics, black-hat SEO or the content which seems spammy or plagiarized. If you’re working with an SEO firm, you need to ask them questions about why they would choose SEO tactics that or penalized by Google- and find a new firm straightaway. You’ll also need to correct all your mistakes in the content, backlinks and social sharing in order to get back your fallen traffic and to remove the penalty.

2. Compare Traffic Channels

If you have got a piece of knowledge about which kind of traffic is falling on your website then it would be very helpful to get your traffic back. If it’s a paid traffic, consider whether you’ve just stopped investing in an ad and that’s explaining the drop-off itself.

You may have to make a comparison between branded traffic and unbranded traffic. By branded traffic, we mean; it’s website traffic from the people who are directly visiting your website. And by unbranded traffic we mean; it’s website traffic from the people who are searching for your content on Google. So, if you’re facing a problem in branded traffic, then it probably is the issue with your PR.

3. Pause your ads

Another possibility of not getting the traffic back is that paid search results in cutting your organic traffic. To some extent, it’s expected because while investing in paid traffic, you may reduce your organic traffic, and the result would be a disaster for you.

Occasionally though, your paid traffic only cuts into your organic traffic because it’s possible that you have a strong presence on High-Paid Keywords already and there’s no benefit of buying the ads there. The only way to know whether your paid advertisement is working for you or not is to pause them and see if your traffic resumes at a previous or expected level.

4. Backlinks

If you did a spy-on your traffic and found that your website is falling apart, then we would recommend you to have a close look at your backlinks. If a few pages have dropped in the rankings, then there are many chances that you’ve lost your backlinks, and there’s a good chance that you’ve found your problem.

So, if you’re not getting a white-collar firm that takes the responsibility of making backlinks and complete SEO, then Yamlify is here to assist you in all the ways.

5. Are they Quality Backlinks?

Never ever go for the quantity when we talk about the backlinks if you’ve quality backlinks and they are less in numbers then they would do great for you.

Not all the backlinks are good; if your website is linked with a spammy or shady website, then Google may believe that you’ve paid for these backlinks or using Black-Hat-SEO practices. So, it’s better to look for the backlinks and ask the website owner to remove the link from their website, or your traffic will continue to suffer.

6. Check your Competition

Are you losing ranking and your competitors are going up? Maybe you’ve not lost the place yet, but there are greater chances that your competitor has come up with a brand new piece of content that is offering more value than your content.

So now, all is not gone. Concentrate on changing your content, make it easy and related to the main keyword, and you’ll see a sudden hike-up in your traffic.

7. Boost your Ranking

If you’ve lost to your competitor and they are doing a great job, then boosting your ranking in-order to beat your competitors is the only way to go.

We’ve offered a lot of tips about boosting your ranking before, and if you need our service to make your online presence versatile, then contact us now to make it happen.

 8. Other SERP Issues

Sometimes, your main keyword ranking is still ranking well, and the volume of your keyword is still the same, it’s just the people who aren’t searching for that keyword. There may be a possibility that Google has decided to give the answer to the related keyword in a new answer box because answer boxes are convenient, but it means people don’t have to visit your website to get the answers they are looking for.

9. Check your Page Type and Traffic Type

If your website traffic is falling, then it’s better to know about which page is lacking the traffic. Is it your main page (Home Page), Blog Page, Category Page, or products page? This can give you hints about where you went wrong when doing the SEO process, and you can make changes then accordingly.

A drop in the blog posts means that you’re in need of content marketing and promotion of the pages through your digital marketing efforts.

10. Check User Experience

If you’re having fewer returning visitors, then you need to improve the user experience by changing the layout of your blog page to make the reading easier for the users. People need to learn about the navigation of the website which needs to done properly.

A bounce rate of the website can help you know about what visitors are doing on your website; whether they are enjoying the content or not, getting what they require, and how much time they stay on your website. Everything is important when it comes to rank your website and to get your desired traffic back on your website.

So, when your website traffic is down, and you’ve no clue what to do next or have no time to figure the things out, then Yamlify is here to take all the responsibilities of your Brand Promotion, Content Marketing, Digital Marketing and a lot more. Message us or Call us to start your journey with us.