5 Ways To Boost Real Estate Sales By Digital Marketing

Digital marketing has become the hottest trend and sensation to follow. Why not? Because everyone would love to check their “Needs and Wants” on the internet before they head towards “Physical Approach.”

As a real estate professional, you must understand that; the first place where your potential client goes for buying the property is “Online” and if you’ve got an online presence, then there are greater chances that your conversion rate needle may go up.

In fact, all the new generation love to find their home online, because there are thousands of options available for them. They check for design, infrastructure, rooms, and most importantly “Price” because of the reasonable price, the greater are the chances of “Selling your property.”

Yes, it’s true that real estate companies are boosting their businesses by exploiting digital marketing to reduce their traditional marketing cost. Not only you get to reach more customers, enhance the outreach with effectiveness and conversions, but also Digital Marketing does not hurt your pocket.

In most of the countries around the globe especially “Cyprus,” those days are gone when people visit real estate agents to purchase the property, house, or anything. Today, people in Cyprus do extensive research online and make their minds about what they want from their future property.

With real estate property buyers spending too much time on the internet, the agents have started to visible their online presence by going the Digital Marketing way. Honestly, it’s a great approach because you can’t withstand in the line of “Competition” for so long if you’ve no “Online Presence.”

To help you out with your “Digital Marketing” needs and wants, Yamlify has decided to write on a topic called “Boost Real Estate Sales by Digital Marketing.” With outstanding tips, tricks and knowledge-based digital guides, we assure you that “You’re going to start your online presence today.”

We will take a start with the benefits of “Digital Marketing” and then we will break down some of the best ways to boost real estate sales by Digital Marketing. Let’s get started right now!

Top-Notch Benefits of Digital Marketing

There are a lot of benefits that “Digital Marketing” provides you over “Traditional Marketing” and that too in “Low Prices.” We can list down enormous advantages of Digital Marketing over Traditional Marketing, but listed below are the mainstream ones:

• Low Cost: Marketing and Advertising cost can give you a headache and hurt your pocket real bad, but with digital marketing in the market, you can now reach more audience by spending a little amount of “Money” and trouble your competitors real quick.
• Huge Return On Investment (ROI): For every business, ROI matters the most than any other thing and guess what? Digital Marketing can make this happen if you use the techniques smartly.
• Precise Targeting: Traditional Marketing means that you’re targeting every single audience and it doesn’t matter “Whether they are interested in your services or not.” When it comes to digital marketing, you can precisely choose your target audience and show your services to those who love them.
• Global Targeting: They say “The world has become a global village” and that’s true because you can now sell your services throughout the world with digital marketing.
• Easy to Share: You can’t share the traditional ads and campaigns like your share your “Digital Marketing” campaign. That’s because, you publish articles, pictures, videos and podcasts regarding your services/products on social media platforms. Your followers are going to share your content and that means “You’ll get more customers and post engagement.”

Now you must have understood the importance of “Digital Marketing” over “Traditional Marketing,” it’s high time that we start discussing the ways to boost real estate sale by digital marketing. Let’s rock and roll!

5 Ways to Boost Real Estate Sales by Digital Marketing

Wants to know about five ways to boost real estate sales by digital marketing? Scroll down right now!

Email Marketing

To all those people who say “Email Marketing is Dead,” they are absolutely wrong. According to a report, there are around 3.9 billion email users in the world. What’s more, there are around 239.6 billion emails sent and received every day.

Email Marketing can play a huge role in boosting your Real Estate business. You can send the news, offers, and new properties to the users through email and we assure you “if your email is catchy,” they are going to react over it.

If you want a high ROI, then Email Marketing can be your best companion. For every dollar you spend on email marketing, you can expect an average return of $42. Isn’t it amazing?

According to smart insight, there are around 27% of the real estate business owners that send emails on a regular basis and they achieve a 3% click rate through it. You can achieve even more, how? By going to the interactive and personalized email way!

Most of the emails are opened on the mobile device, so you’ll have to make sure that you choose a mobile-friendly template to write an email. It will load properly on the user device and there are chances that they contact you.

Let’s give a brief look at the benefits of Email Marketing:

• Targeted and Personalized Content
• Improves credibility of your business
• Better Brand Recognition
• Stronger Customer Relationship
• Increased Website Traffic
• Optimize your time and budget

Aren’t the Benefits amazing? Go for it right now and say “Hello” to the conversions and sales.

Content Creation

You as a “Real Estate Agent” should know that there’s a lot of competition in “Real Estate” business and you can’t beat it without going a unique and outstanding way. Content Creation is a great way to attract your “Potential Clients” to your website, social media platforms or emails.

Publish content on your website and social pages that provide value and solve the problems of your targeted audience. This way, not only you’ll gain respect in the eyes of your potential clients, but there are chances that they contact you for Real Estate services.

With blog posts and videos, you’ll improve your Search Engine ranking and organic traffic as well. As mentioned above, real estate buyers do extensive research before they buy any property, and if you’re ranking for the keyword they are searching for, then you can expect a lot of “Money” coming your way.

Offer your reader with actionable advice and compels them to contact you. For instance; “Contact our team right now to solve “Any Issue” if you’ve got no time to solve it.”

This can cement your business and you can get a tag of “Professional Real Estate Company and Influencers.”

As we discussed the benefits of email marketing for real estate, it’s our obligation to discuss the benefits of content creation for real estate as well. Here we go!

• It increases your audience retention
• Better social media performance
• Establish trust with your audience
• Generate leads and boost sales
• Enhance SEO efforts
• Build Authority

With these content creation benefits, you surely can outsmart your competitors. But, keywords research is important to rank with the content you’re posting on your blogs. Don’t know how to do keyword research? Here’s how you do it!

• Study your niche and define your goals
• Extract brand terms and competitor terms using “Ahrefs or SEMRUSH tool”
• Start writing on these topics and answer the questions of your audience
• You’re done!

This might seems easy to you but keyword research isn’t easy. It’s a hectic process and can be performed by professionals really well.

Social Media Marketing

Did you know, around 80% of the real estate professionals, marketers and agents are using social media to promote their business?  Yes, that’s true because they are posting the content related to real estate business in order to gain “Engagement, likes and followers.”

For example; they are sharing real estate property pictures on Facebook, Instagram, and Pinterest with a catchy caption. This allows them to see the reaction of their followers on the post and they end up getting an audience that is interested in that property.

You can even share your success stories, blog posts, new or existing listings, and case studies to attract your followers or new customers.

We have seen a decline in organic searches because of social media platforms because you can find everything on social media platforms. The Facebook advertisement has left everyone behind because every single person is using Facebook these days.

With Facebook’s special advertisement, you can reach your targeted audience without any obstacle coming your way. They will only deduct money from you when you get your desired results, otherwise, they won’t charge you for “Days without any progress.”

Let’s break down the benefits of social media marketing for your real estate business.

• Increase your brand awareness
• You get more inbound traffic
• Improved Search Engine Rankings (Because of Social Signals)
• Better customer satisfaction
• Improved brand loyalty
• Cost-Effective

So, convinced with the benefits written above? Drop us a message right now to get started!

Local SEO

If you’ve got an online presence already, then you might be aware of the phrase “SEO” and that is “Search Engine Optimization.” It is always important to rank your keywords in order to get the “Potential Traffic” driven to your website.

But, there’s another term known as “Local SEO” and it can help you rank for the cities, town or province. For example; you want to rank for “Real Estate office in (City Name)” or “Modern Homes in (City Name)” then you’d need Local SEO to rank these for these keywords.

With local SEO, you’ll be able to rank high on local searches and bring in more customers from the city you’re targeting. Some tips to boost your Local SEO campaign are given below:

• Use Catchy Headings (Involve Keyword in it)
• Always write a meta description
• Use Headings and Sub Heading in the Content
• Make Backlinks
• Get social signals

You’re done. Now, let’s move to the section known as “Benefits of Local SEO for your Real Estate Business.”

• Helps build online visibility
• Greater local visibility means, more local traffic, sales, and conversions
• Helps you to enhance your Google Maps visibility
• Helps you with maintaining your reputation (by tracking and analyzing online reviews)

So, that’s all from the benefits of the local SEO section. Let’s move to the last one now!

Pay-Per-Click Advertisement

PPC or Pay Per Click Advertisement has become the popular choice for many of the people who want to go the “Shortcut way.”  Yes, you’ve heard it right, “Shortcut” because you get to rank for the 1^st position in the search engines without putting any efforts into the SEO.

Yes, you pay the Search Engines to help you rank at the first position or staying at the top of the Search Engine. You’ll have to pay every time to the Search Engines whenever someone clicks on it.

PPC not only helps you get quick results but also “Qualified Leads” who are interested in buying your services.

Looking to know the benefits of PPC for the real estate business? Scroll down a little bit!

• PPC Boosts traffic
• It increases your sale
• Helps you control advertisement cost
• You only pay for clicks not for the impressions
• Can increase brand recognition and awareness
• Not difficult to produce

These are the benefits you’re going to enjoy with PPC Advertisement if you want to boost real estate sales by digital marketing.

Now, it’s time to talk about the “Frequently Asked Questions” regarding the topic “Boost Real Estate Sales by Digital Marketing.”

Frequently Asked Questions (FAQs)

Following are the questions people have asked regarding the topic above:

Can Social Media Marketing help my business?

Yes, it’s proven time and again that people are getting the ROI from the social media platforms. In fact, not utilizing social media for your business means “You’re hurting your business.”

What are the benefits of Digital Marketing for my real estate business?

Whether you’re taking advantage of digital marketing or not, a lot of business throughout the globe are witnessing success through Digital Marketing and why not because “It’s the only way to go”

How can I measure my Digital Marketing success?

You can measure your Digital Marketing success by the metrics of; Traffic, Leads, and Customers.

So, that’s all from the topic “Boost real estate sales by digital marketing” and if you’ve any question stuck in your mind, then call or message us right now. We are always here to help!