Learn How Does Digital Marketing in the Middle East Work?

Welcome to the topic “Ultimate Guide to Digital Marketing In the Middle East”

While we are seeing the fastest advancement of technology in this day and age, it seems as if the middle east took a time machine back to a couple of years ago. The rest of the world has moved from the age of print news and television as a major source of advertising products.

This isn’t the case for the Middle East. Thorough research carried out on the Middle Eastern zone shows several trends; they include:

     1. Less than Perfect Distribution of Smartphones

Apart from the UAE, which has almost perfect coverage of smartphones and mobile phones, other places like Sudan and Palestine significantly lag.

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This doesn’t mean they are cut off from the world at large.  Even if they may not have great smartphone coverage, they may have a perfect distribution of laptops and desktops.

      2. There is a Prevalent Preference for Multi Screens

Most people living in the Middle East enjoy multitasking, especially with multi-screens. For instance, a typical Arab teenager could be chatting with his friends on Whatsapp, googling Laptop retailers on his laptop while listening to the television in the background.

With these issues on the ground, digital marketing in the Middle East doesn’t toe the general rule of thumb. To excel at digital marketing in the Middle East, you need to understand the trends above and fashion out marketing strategies that are tailored to them.

Watch out for social media trends in the Middle East and work with them. Here are two social media trends that’ll help you successfully launch a digital marketing campaign in the Middle East.

• Videos are Leading the Way

As a digital marketer targeting the Middle Eastern market, learn how to make excellent videos. Of recent, data gotten from YouTube shows an increased engagement of Arab youths on YouTube videos.

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Although the majority of these video audiences watch videos from popular YouTubers and short entertainment videos, there is a space for digital marketing using these popular YouTubers.

• Other Social Media Platforms

Other social media platforms like Facebook and WhatsApp have become quite common and popular among those that have smartphones. People tend to learn about world happenings from Facebook. This, however, doesn’t still provide enough coverage for the Middle East.

What is left is a major adaptation. The brands that have successfully carried out digital marketing campaigns in the Middle East have had to consider the following factors and maximize them.

Local Culture

During the last concluded Ramadan fast, Nokia was able to mount a successful digital marketing strategy in the Middle East by buying into the Ramadan culture.

Understanding the local culture is the best way to mount a successful digital marketing campaign. Working with the local culture is the difference between having loyal customers attached to your brand and having a brand that isn’t recognized by the locals.

The best bet for the growth of digital marketing in the Middle East is to adjust your marketing strategy to the local culture. Target social media platforms and always be ready to re-tailor your strategy to any changes that might occur. 

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So, we have discussed almost everything regarding Digital Marketing and we are really hopeful that this article has helped you in achieving what you’re striving for.

If you’ve any questions regarding the topic above, then feel free to comment down below. We will try to reach you as soon as possible and shall answer your query.