Google Analytics For Beginners | Step by Step Guide

If you’re reading this article, then you might be wondering about Google Analytics for beginners. If you’re a beginner, then you probably assuming Google analytics as a monster thing which is too complicated and hard to understand, but that’s not the case at all. Google Analytics is a simple, easy and powerful tool that can help your business.

We have helped hundreds of user to implement Google Analytics on their WordPress websites and Custom made websites as well. Read this article till then end and you’ll end up mastering the Google Analytics For beginners with our complete guide.

So, let’s get started!

Why do you need Google Analytics?

Do you own a website, blog or any business website? If yes, then you need Google Analytics. We are breaking down the lists of questions that Google Analytics can answer you with:

• How many people are visiting your website per day?
• From which corner of the world your visitors are coming onto your website?
• Do you need a mobile-friendly website?
• What referrals are sending the traffic on my website?
• Which marketing tactic drives the most traffic on my website?
• Which section of the website needs improvement to improve the website speed?
• Which blog post is getting the most traffic?

You can also track the following things when using Google Analytics:

• Location
• Traffic Source
• Content
• E-Commerce

Google Analytics is getting updated every day and there are tons of things that one can explore. With the help of Google analytics, you can keep your eye on the visitors, the content they like and engagement of the posts; you can actually change your strategy to grow website traffic and reduce the bounce rate.

Also Read: Best Web Development Framework | Expert’s Choice

Didn’t understand what we are talking about? Let’s take an example; After analyzing the data on Google Analytics, you get to know there are certain times and days that drive the traffic on your website. You need to start posting at that time and day to generate more traffic and conversions.

Have a look at this screenshot!

Now let’s move to the section “How to add Google analytics to your website” to get things started!

How to add Google Analytics to your website?

Now this question is a must answered the question to help you know everything about Google Analytics for beginners. You can add Google Analytics to your website in two ways:

• Manually- By using Google Analytic Code
• Automatically- Using MonsterInsights plug-in

Manually- By using Google Analytic Code

When talking about the manual processes, then you need to get the code from Google analytics and paste it on every page of the website to let Google track the visitors coming your website way.

However, this method is a little complex and inconvenient when you’re a beginner. You need to ask help from a website developer to insert the code in your front-page code. Not everyone can insert the Google Analytics code on their website; you might end up messing your theme and risk ruining your entire website.

We don’t consider this way safe for beginners.

So, if you’re a beginner then never go for the manual way. You can automatically add Google Analytics code on your website with MonsterInsights Plug-in. Here’s how you do it.

Automatically- Using MonsterInsights plug-in

MonsterInsights is providing you the easiest and the safest way of connecting your website to Google Analytics. All you’ve to do is to install the MonsterInsights Plug-in to your website and activate it.

Once the plug-in is installed on your website, activate and then open the plug-in in order to set everything up. Here’s the screenshot of what you’re going to get when using MonsterInsights for the first time.

Now follow the steps that we are breaking now to enable Google Analytics on your website.

• Click on Connect MonsterInsights and it will take you to the page contains the Google Analytics Code
• Copy that code and paste it in the MonsterInsights Google analytics page
• Click on the Verify button and you’re done

Now, MonsterInsights will take around 2-3 hours to get all the data from your website and then show the stats.

How to view Google Analytics Report?

When installing the plug-in and verifying it, you need to wait for 2-3 hours to let your plug-in get all the data.

Once it starts getting the data, your plug-in is ready to show you the overview. You’ll get to know everything about your website visitors and how they are behaving on your website. At the dashboard of MonsterInsights, you’ll get the most important stats of your website at first glance.

But, if you want to get the complete report of your website, then you have to go to insight>reports from your website dashboard. Now you’ll be able to see complete details about your website such as:

• Overview Report: Contains the detail of how many people are visiting per day, weekly, monthly and yearly bases. You’ll get the Page views report, Sessions report, Average Session Report, and Bounce Rate. Have a look at the screenshot
• Tracking E-Commerce Sales: Now you can track your e-commerce sales with MonsterInsights. You can easily monitor the number of visitors on each of the pages, transactions, and revenue your website is generating. Have a look at the screenshot:

Look at the screenshot clearly, you’ll get to know about Shopping Activity, Cart Additions, Cart Abandonment, and Check-out Abandonment. With MonsterInsights in your house, you don’t have to worry about analytics data and all your focus must be on the promotions of the website.

Isn’t the installation of Google Analytics on your website is easy? We hope that this guide related to Google Analytics for beginners has helped you in achieving what you’re striving for.

If you don’t want to mess up everything or neither wants to install the plug-in just because you don’t want anything bad going your website way, then you can contact us. We will help in fixing your problem within no-time.

If you’ve any questions regarding the topic Google Analytics for Beginners, then feel free to comment down below. We will try to answer you in a flash.