Are you interested in creating the best logo for your brokerage? I think numerous people agree there are generic logos in the world that we do not remember, and then there are attracting logos that we can easily recognize (without a name attached to the brand’s logo). 

Do you know what is in it about the logo that makes you recognize it? Is it about the design that can show a specific emotion or a memory?

If you are making a logo for your brokerage, you are in an excellent position to make an influential impact on how people perceive your brand. 

The things you display, say, and do as part of your new business will tell your prospects more about your company’s uniqueness. It is significant to make sure that you present a clear and cohesive statement considering the company’s message.

Though a logo may appear simple to create, designing the best one is not always easy. It includes a lot of market research, in-depth knowledge of buyer personas, and thoughtful consideration of the logo design principles. Usually, the designers create a lot of iterations of one logo before getting the right one. 

So, do you know where you should start to design a logo? Well! Right here. There are nine steps you can take to make a logo that you love, and your prospects will be too. 

• Begin with your story
• Brainstorm the words that define your brand
• Sketch ideas based on those words
• Test your sketches with your buyer persona
• Refine your selected sketch
• Make the layout of your logo on a free design platform
• Choose versatile color options
• Select a font
• Ensure scalability

How to Design a Business Logo or Logo for Your Brokerage?

Designing a logo representing your brand can help you grow better; however, doing it right is just as significant. Let us talk about creating a perfect, step-by-step logo.

Start with your story.

Businesses are created to make money – it is not the best dramatic statement; however, it is the one you need to begin with. For doing a profitable business, you need to sell your products as well as yourself. Today, marketers agree that the buyers link more strongly to the stories that they do to the basic facts of your products. What does it mean to you? There should be some story in your logo. 

Before thinking about how the logo looks, invest some time in requiring yourself what the story behind your business is. For example, when we look at Coca-Cola, there is no carbonated or brown beverage – we see white script letters and polar bears. 

See what your company does and see why you do it. This “why” is the root of the story. It should come through in the typeface, shape, and color of your logo. If your logo was a movie’s title, what would it look like?

Brainstorm the words that define your brand

When you have your story, it is the best time to take the logo draft from the story to setting. Open Thesaurus.com and write the word that defines your product into the search bar. 

For instance, if you are in the brokerage industry, you may type in “brokerage.” You will be amazed by how descriptive these synonyms are that appear. Even you can click these results to begin new searches and see deeper as you zero in on the terms that best describe your brand. 

See five to ten terms that explain what you do and why from the last step. Every word can fit like the pieces in the puzzle and help guide you to refine a concept. 

Sketch ideas based on those words

When you decide the ‘why’ and some keywords for a direction, take a paper and a pencil and begin sketching each idea that appears in your mind. Allow every new concept to evolve on its own. If the first few are not right, do not get disappointed – keep trying, using the old sketches to inspire the outcome of new ones. You may concentrate these sketches on the name of your brans, shape, or both.

Keep these tips in mind while sketching the concept for your logo:

• Keep the shape simple. If you sketch the symbolic components in almost seven seconds or less, you are going right. You should avoid the generic symbols such as a star, globe, or other similar icons and famous clip-art artwork that people easily distinguish from other places. They are easily forgotten at first glance. Your final logo will be better when you are more creative at this step. The logo is what consumers will evoke the most. You should be honest in this artwork.
• The colors can either be your worst enemy or your best friend. You should color with the logo; however, be selective on the colors you are going to use. Be heedful of the current color trends being used in the target market. Generally, do not choose more than three colors. Prefer a color or a group of colors that can make you stand out from the competition. Never use the whole rainbow for the love of marketing!

Test your top sketches with the buyer persona

After making different sketches on the paper, take one step back, and choose the top three concepts. Never consider too hard about this – think about the designs your eyes keep going back to and choose them to show to others. 

Share these drafts with a colleague, family members, and friends you trust. If possible, bring the sketches to anyone who best fits your ideal customer profile or buyer persona. It provides you with the most helpful opinion on the artwork because it can demonstrate how customers will receive your brand – not only the people close to you. 

Never take any negative comments personally and be prepared for honest feedback. If you get criticism, it will help you make the final logo better. Use their feedback to choose one last concept to make into a design.

Refine the chosen sketch

Cheers! You are on the right way to have an awesome logo for your brokerage or brand. After identifying the sketch to run with, it is the right time to refine it and make a perfect story that you started in step 1. 

To start refining the logo, look back at the words you searched while using thesaurus.com in the second step. Now, look at the selected sketch and think about the terms your drawing does not capture. Use those terms to develop the sketch further and add the traits you loved about the designs you did not end up selecting the refinement. 

Develop the layout of the logo on a Free Design Platform

Today, it is the time to get technical and turn the paper drawing into a useable digital format. For bringing this design to life, you have many free design platforms accessible to recreate the sketch in a digital form. Let’s talk about some free solutions:

• GraphicSprings
• DesignMantic
• Logojoy
• Logo Crisp

These platforms can help you put the sketched logo in digital form, but bringing the concept to life for a business audience needs technical direction. The layout is among the essential things to get right. Make sure all the shapes and text are spaced correctly, and the logo itself is aligned with the surroundings. 

There should not be any symmetrical logo, but it must be aligned in multiple contexts. There are several likelihoods. You will experience situations when the logo sits against the different horizontal and vertical borders. It must appear even with these surroundings regardless of how you repurpose the logo and where you publish it.

Choose versatile color options.

The color scheme of your logo may look best against the color of the canvas on which you created it, but finally, your logo will be put on the backgrounds whose colors you did not begin with. 

Let us talk about the Coca-Cola example from the first step. The logo of the company can work across any color it can sell. Always be sure to have the color variations of your logo for both light and dark backgrounds. It may mean only having to change the color of your font. In some cases, you may have to change the color of the entire logo. 

Think about every option to make sure you are ready while ordering promotional products to show your logo. The coffee mugs, notepads, stickers, and T-shirts are some of the items fro which you can have different color variations of the logo. 

Pick a font

It is time to associate text with imagery. If your selected sketch is a symbol or a shape, instead of writing, start to factor in your business’s written name. Reflect on the typeface the text will carry if your business name ever stands on its own without including the symbol. 

You may believe it or not, the choice of your font can say a lot of things about your company. You can prefer a font that is either sans serif (no stem) or serif (with stems on every letter) – also called modern or classic, respectively. 

Do not prefer generic fonts that come standard on each word processor. Comic Sans, Lucids Handwriting, and Times New Roman are a few examples of generic fonts. These fonts can work against you and your business by making you less memorable. 

Ensure Scalability

Logos are intended to represent the business on different platforms – across the internet, on every social media business page, on your website, in print as the business grows. You need a logo that can be blown up super large for a billboard, but also scaled down to screen onto the side of a pen. Irrespective of the size of the logo is, each part of the logo must be legible. 

Things You Should Remember While Creating a Logo for Your Brokerage

Making a logo for your brokerage is easy when you have a clear idea of what your company demonstrates and which ideas are relevant. When you initiate a new business because you have carried out market research, you understand what makes you different from others. It is not considered an easy process to create a logo. 

There is no magic forex logo creator; however, we can help you create a logo if that’s what you need. It can be a long process as above discussed, but the result is worth-noticing. Take a seat and let us go deep in it.

Keep it simple

Before thinking about creating a logo, it is significant to do research. If you keep looking at the forex design market, let us understand the precise logo. The first thought is utilizing all kinds of colors and shapes, but I need to stop you at this point. Your business has a particular function on the market; you have a specified target, hence why do not you have a specific logo too? Do not need to cover everything. 

An excellent way to find what you are searching for is to make is quite simple. It must also be adaptable to different platforms and linked with the forex market, your values, and your brand. Also, you must stay away from the boring fonts that every person is regularly using, keep in mind a list of words linked with your brand. 

Variations in the logo for your brokerage

If you have done the first scheme of the logo, make some variations with different colors. I recommend you to choose a white or black background and see how the logo looks like. 

If you run out of the ideas to do this, keep a constant eye on what other financial brands that are associated with the brokerage are doing. If the white and black versions do not match your idea, try with different colors. 

You need to be easygoing as this design process is not a matter of some weeks, but a matter of a few months. Keep in mind that the brokerage market you are involved in; it is a competitive field where each decision makes the difference. 

I would like to highlight that these versions demonstrate your business now. But in the next 5 or 10 years, you must make another revision to check if your logo is still attractive to the traders. It is a fairly common process, and notable brands are evolving consistently. You can check it in Google by inputting the logo changes over time. 

Share it with your friends and buyer persona.

I suggest that before finalizing any logo, that you share it with different buyer personas and friends. If you want your logo to reach potential traders, other individuals have to be involved in the process of designing. You can also survey your audience to make sure you get practical results. A group of buyer personas and a ten individual group of forex specialists will provide you with a better perspective.

Take every criticism constructively, never do anything opposite. These individuals are the ones who can help you attain perfection you are searching for. The logo for your brokerage has to be perfect; however, more fundamentally, it needs to associate with what you want to show. If criticisms do not help you improve the designing of the logo, trust the opinion of other people and your own self. 

Why You Should Start Branding Your Brokerage?

You may have perceived the term “branding” thrown around a lot in the business circle; hence its meaning has practically become weak. Well! It has reduced the significance of the right branding for a lot of people when they make their marketing strategies – however, branding your brokerage is vital to building a business that will bear the market changes.  

Let us talk about branding and how to take the steps towards making a strong brand in your location or niche. 

Real estate branding

Branding is a word used to explain a marketing strategy that makes all the items of the way you operate and advertise easily seen as “yours.” The real estate branding means creating a vision, ethos, and style for your brokerage that individuals can readily say belongs to you. It is what makes your brokerage different from all the other brokerages out there. 

What advantages does branding provide you?

When there is the right branding, it can help to give your brokerage top of mind awareness. It is critical in every market, but particularly in a slower market where only a few homes are sold and bought. People prefer going with a broker they trust; perhaps the first reliable person comes to their mind. They will think of the brokerage with the most prominent brand, and thus it becomes essential to start creating this brand name recognition to win the business. 

The brokerages are renowned for bringing anything unique to the market automatically position themselves to their particular niche. Searching and focusing on what makes the brokerage unique is what attracts the customers you are looking for. The brokerages that do not put a lot of effort into this marketing aspect end up fading into the background noise. 

How to start branding your brokerage?

To start branding, you never need to order knick-knacks with your logo on it. You can quickly get started with just your commitment to social media, computers, and phones. A healthy content plan can assist you in creating and developing the best branding strategy. Content benefits you to position yourself as a professional in whatever the niche is. It provides you with the best space and time to develop the brokerage’s perception that you want to create. You actually have the chance to get the message across.

Make a long-form video or audio content.

You can begin planning your videos regularly that you can podcast or shoot you can create that will provide you with the best long-form content and do not need massive time investment. Concentrate on documenting your regular activities – you may not find every day enjoyable, but there are numerous individuals out there who will.

Publish your content across all the social media platforms

After creating long-form content, use it to create social media posts for the next days or week across different channels such as your website’s blog, Medium, Instagram, Twitter, Facebook, and YouTube.  

You can go for posting a full-length version on YouTube or other platforms you use, then break it up and post small clips on Facebook, Twitter, and Instagram throughout the week. Also, you can transcribe it to make a written post that you can post on your website or LinkedIn. Try dividing the content into sufficient pieces that you have something to post daily. 

Follow up and be patient.

Take some time regularly to follow up on each comment across all the platforms, saying something that can help grow your brand’s identity. Use those comments as another chance to show your expertise. 

It is highly essential in this stage to remember that you need to be patient. You cannot see instant brand name recognition and growth. With time, as the audience starts viewing the content in more and more places, you have more chances to build the brand. Remember! It includes a lot of patience and hard work, but eventually, everything you do is worth-appreciating. 

The Verdict

Well! I know that you must find a perfect logo for your brokerage. Your clients can start identifying themselves with your brand, and you will begin to grow. Your values will be shown in shapes and colors that have taken you a long time to decide; however, now you have the logo you desired. This is the detailed guide if you want to create the best logo for your brokerage. Also, you have a clear idea of branding as well. Visit our Website for more content.