Info

  • Industry :Ecommerce - Animal Products
  • Date :3 April, 2016
  • Geo:Global
  • Business objective:Sell products
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Project Brief:

This is a US client who has multiple online stores selling a wide range of niche products to a very particular international customer base. They reached out to our company looking for help in boosting their sales.

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Strategy

Due to the target customer base for this client being so specific, this allowed for a great opportunity to use digital advertising channels that have the capability to narrow down the customer using very detailed targeting tools. We placed PPC adverts across the following platforms:

  • Facebook & Instagram
  • Twitter
  • Google Ads
  • You Tube

We also worked with the client to produce a new dynamic organic social media strategy which highlighted their USP in a competitive market place and drew upon their expertese in the area.

Results

Across the 8 months we worked with this client they saw a ROI of 305%. One of their websites saw a sales increase of 27% with another 44%.

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