Info

  • Industry :Health Care
  • Date :05 September, 2017
  • Geo:Middle East
  • Business objective:Apps downloads

Project Brief:

Operating in the health care sector in the GCC, this client reached out to our team looking for help in increasing downloads and subscription services of their app in the Arabic market.

Strategy

Drawing on our extensive knowledge of the Arabic market we put together a strategy which focused on Search and Display advertising across sites which were especially popular to the target audience. This marketing technique was combined with social media ads focused on mobile devices in the Middle East.

Results

We managed to reduce the cost per instal from 16.24$ to below 4.20$. The client saw a 30000  app downloads in the Middle East between 2017 and 2018, a 73% increase on their previous figure.