Info

  • Industry : PR
  • Date :10 October, 2018
  • Geo:Middle East
  • Business objective:SEO/Link building
doodle-1

Project Brief:

Our client is a PR/SEO agency that operates internationally but was looking to boost their presence in the Middle Eastern market. As a mainly traditional PR agency they needed help with their SEO in order to reach the elusive Middle Eastern demographic which they had limited experience in dealing with.

Strategy:

As experts in their field, it made sense to draw upon this skillset and work with them to produce guest blogs, articles and other content that wouldn’t just serve as useful for SEO purposes but also to help reinforce their status as thought leaders in PR. This content was shared across middle eastern websites that have decent yet strong page & domain authority. In particular, we targeted:

  • 35+ Domain Authority sites
  • Related websites

Results:

They saw a huge 21 % uplift in the amount of leads they were receiving from Middle Eastern countries with 9% of those leads coming through from organic search results.

doodle-2