Facebook took the world by storm after its launch in 2004. It is now considered to be one of the most globally thriving social media platforms, with its audience knowing no bounds – from teenagers to senior citizens looking to connect with loved ones. This is made especially easy due to its variety of features and user-friendly interface.

However, not only is Facebook one of the leading social media platforms for the average user, but Facebook is also a leading platform for advertisements. Using Facebook Ads can ensure the success of your business, as it can reach audiences on a far larger scale with a greater amount of ease.

What are Facebook Lead Ads?

Lead Ads are a provision provided by Facebook where you can find potential consumers from your target audience for your products or services as Facebook will show you people who may be interested in these products.

And, you can collect information from them for market research purposes, as well as for contact purposes when building a customer database. This contact information is collected using an Instant Form.

What are some of the benefits of using Facebook Lead Ads?

There are many exciting benefits of advertising your business’s products using Facebook Lead Ads. Some of these benefits are discussed below.

The effectiveness is almost unparalleled

The sheer audience amassed by Facebook over all these years is staggering, with almost 3 billion active users. If a business tried to advertise their products on some smaller scale, obscure online channel then it would not nearly be as successful as it could be if they used Facebook Lead.

The company has also admitted to seeing a continuous increase in the revenue that is generated via advertisements every year. Due to the huge pool of potential customers, it is no surprise that businesses are known to invest in Facebook advertisements. over 40% of users shared how Facebook has influenced their purchasing decisions.

There is a whole variety of people who are Facebook users. Statistics have shown that over 60% of adults who are over the age of 60 are Facebook users. Not only is the platform suited for middle-aged folk, but it also works well for senior citizens, and also for young adults and even teenagers. Around 80% of all internet users are seen to be on Facebook.

Facebook Lead Ads are light on your pocket

Facebook Advertising has shown to be a cheaper option as compared to other more traditional advertising methods. It would usually take around $100 to advertise your products or services to around 2000 people, whereas if you use Facebook Advertising, you could pay as low as $10 to advertise to the same number of people.

This would also be the more preferred option as online advertising is seen to be more popular than ads via television, billboards, over the radio, etc. The number of people actively using and being influenced by those old forms of media is decreasing day by day.

Facebook Lead Advertising is instantaneous

With Facebook Advertising, you can advertise your products at an extremely fast rate – instantly. These can also reap almost immediate results as within minutes you will begin to see some form of response like traffic or engagement.

Other advertising mediums can take a much longer time. Days, weeks, some can even take months to set up. And then you will have to wait even longer to see some sort of reaction from your potential customers.

Advanced Targeting Tools

Facebook has a huge variety of options available for when businesses to select their desired target audiences. This target audience could be chosen based on their age demographic, their geographical location, their different spending patterns, their interests and behaviour.

It narrows down your target audience and will advertise your products to the perfect candidates that fit your specified criteria and have a high probability of clicking on the ad as a potential customer.

So, if your business wants to advertise their beauty products to females who are young adults, then 22-year old Charlie might receive an ad for lipsticks while scrolling through her feed.

Facebook Lead Ads are Customizable and Flexible

Facebook Advertisements can be extremely customisable and flexible during the ad creation process. This enables the business to truly make the best advertisement that suits their needs and reflects their services and highlights their uniqueness.

This advertising platform has various options – you can choose the target audience, set your budget and choose the type of ad. You can also set it according to your specific goals, if you want more engagement or want to have more likes on the page, etc. The precision in the advertisement targeting will benefit your company.

Customer Engagement is a game-changer

We all know that customer engagement is vital for long-term business success. It helps the business in building a strong image for their customers and helps the customers gain loyalty through a relationship of trust.

It will also keep the customers interested in your business, which can lead to repeat purchases as well as customers sharing your product page with their friend groups. The referrals and word-of-mouth spreading of your business and its products can help increase your potential customer base even more and boost your sales higher.

Facebook has many tools to help boost customer engagement. Not only can you regularly post images of your products and services, but you can also go live and show off your products in action, set up a Messenger Bot to respond to questions asked by customers, and much more.

Increases your brand awareness

After talking about customer engagement, it’s imperative to mention brand awareness. Facebook Lead Advertising can be very beneficial in boosting your brand awareness.

People will see different products being regularly advertised to them from the same brand. This will make them more aware and become familiar with your brand. This will also cause them to choose your brand when deciding to purchase a product.

The Remarketing Tools are just as effective

Remarketing is when you want to target the audience that has already visited your page but is perhaps not fully aware of the products or did not find something that caught their interest enough to warrant a purchase.

You can remarket your product whenever that customer is available, as people usually use Facebook when they are busy and have nothing else to do. You can also use the features provided by Google Pixel to re-advertise your products to people that have visited your page a few times in the past. Google Pixel also helps you track conversions.

Facebook Lead Advertising lowers acquisition costs

Cost per Acquisition (CPA) is the total cost paid to acquire a paying customer on a campaign.

Facebook Lead Advertising has already established how cheap it is compared to traditional options. The fact that it is so cheap can help you save money as you can invest more into targeting a larger audience and cut out other advertisement campaigns you may be used as well.

Cutting out this more expensive option will enable you to use your financial resources more productively and efficiently, such as spending on increasing your product quality – a decision that can boost customer satisfaction.

Analytics are Free on Facebook Lead Advertising

We all know how important it is to look at the reports of your advertising campaign to judge its effectiveness. The analytics provided by Facebook is free, so it’s an extremely convenient way to see how your ads are performing. These reports are also constantly being updated in real-time, so you don’t have to worry about data going stale.

Ads Manager is where you can look at the metrics and conversion rates. This is where you get all the essential data – performance, engagement, likes, etc. This makes for timely adjusting of the ad campaign, which could make or break your business.

Facebook Lead Ads boost Search Engine Rankings

Search Engine Optimization (SEO) focuses on the presence your website has on search engines, such as Google. This digital marketing strategy is based on the fact that most people will not go to the second page of Google, so one should try to boost their social signals.

Social signals are used to rank websites, and this is what search engines use to decide which website should be viewed first. These are all the activities measured on your social media content, such as likes and comments.

If you use Facebook Lead Ads, it can increase your social signals due to the level of engagement seen on the website. These social signals can help in boosting your SEO ranking.

Call-To-Actions

A Call-To-Action (CTA) is a line of image of promotional text that prompts or provokes your customers to an immediate response – like taking an action, such as “Call now”.

Facebook Advertising provides call-to-actions in a customised way. This button will make you give your target audience a specific set of instructions to follow, such as downloading a specific app, etc. Adding a CTA can increase the effectiveness of your ad campaign.

A report by Ad Roll shows that the Facebook pages that had CTAs added to them saw a 285% increase in their Click-Through Rate.

A Click-Through Rate (CTR) is the number of clicks an advertisement gets based on the number of times that advertisement is viewed. Clicks/Impressions.

Advertising through Facebook can increase offline sales

When your business builds up a good reputation with customers through online interaction and sales, they are more likely to want to visit your physical stores.

An increase in offline sales and customers visiting physical stores can be seen when businesses first build up a sense of trust through their advertising strategies.

What is one of the major benefits of using Facebook Lead Ads?

Finally, let us discuss what can be considered as one of the major benefits that are seen by businesses who use Facebook Lead Ads as their main choice of advertising platform.

The pre-filled form that Facebook Lead Ads uses makes the user conversions extremely easy and convenient. It also works well for mobile users, which is extremely helpful as advertisers can have a large number of customers that use mobile phones.

FAQs

Q1. How do people download their leads?

Ans. When people click on your ad, they will automatically be prompted to fill in your form. After the form has been submitted, you can directly download your leads data via Ads Manager.

Q2. What can you use Lead Ads for?

Ans. Lead Ads can be used to:

1. Identify potential customers for your business.
2. Collect subscriber information for your company newsletter.
3. Encourage downloads of white papers or brochures.
4. Understand the interests and behaviours of potential customers.
5. Get people to enrol in your programmes.

Q3. Do Facebook Lead Ads work?

Ans. By using Lead Ads, you don’t have to worry about user conversion because users can convert in the app. This ensures its effectiveness as native conversions are allowed.

Q4. What information can be collected using an Instant Form?

Ans. You can collect contact information, such as email address, phone number, name etc.

Q5. What CTAs do Facebook Lead Ads currently offer?

Ans. Facebook currently offers CTAs like Book Now, Contact Us, Play game, Sign up, Download, Learn more, Use App and Watch Video.

Q6. How else can my business benefit by using Facebook Lead Ads?

Ans. It can help you branch out and find new markets, as this expansion comes naturally when dealing with a big social platform such as Facebook. The advertising will increase the business’s exposure and many new people will lay their eyes on the company’s products.

Conclusion

Facebook Lead Ads helps a business grow and thrive in these highly competitive times, and its use will only cause your business to prosper. It is essential to reap the maximum benefits that are offered by Facebook Lead As, as this is the only thing that will solidify a successful ad campaign.

If you are not sure how to get all the benefits, then it is advised to work with an agency that will specialise in Facebook Ads – such as Yamlify. Yamlify provides these services to businesses that may be unsure about the proper procedures of getting these numerous benefits.

Also Read: B2B Lead Generation Agency