How To Setup Google Ads For PPC

Finally, you’re on the verge of improving your website traffic by setting up Google ads for PPC.

We as Yamlify bloggers have helped many businesses by putting together helpful content and we are again discussing “How to set up Google ads for PPC” to help you out in order to run a successful campaign.

Let’s get started with the step by step guide of How to Setup Google Ads for PPC.

Are you ready to set up Google ads for PPC?

There are a lot of key elements that you need to look for when running a campaign. We will be breaking down everything that you need to follow and get a successful campaign.

1. Know a few basics of Google Ads

It’s not always about investing the money; it’s always about spending the money in the right direction. If you’ve a piece of knowledge about Google Ads, then you’ll be running an effective PPC Campaign than many others in this field.

Here are the few basics that you need to cover first and then say “Hi” to the PPC campaign.

Keywords Research: There are a few phrases and keywords that people type in the search engines to get their desired results. When setting up the ad campaign for your business, you need to choose the keywords or phrases wisely because if you’re not hitting on the top spot even after the paid advertisement, then it’s going to be a waste of money.

Bid: Google will first ask you that how much money are you willing to pay us because they will deduct the money once someone clicks on your ad- Google doesn’t charge you for showing ads, but charge you for every click that is performed against your website.

Quality Score: You’re allowed to calculate the quality score once you enter the keywords, landing pages and your bidding amount. If the quality of the ad is good, then you’ll rank on the top of the search engines and it can lower your bid cost as well.

Ad Rank: It’s everyone’s dream to be at the top of Google searches for the relevant keyword and get the maximum clicks right? With Ad Rank, you’ll get to know where are you ranking in the Google Search for different keywords that you’re using. Your rank is determined by the quality score, bidding, and different other factors.

Conversions: Google doesn’t count clicking on your website as conversion, but if someone signup on your website, subscribe to the newsletter, making a purchase or call you, that’s what matters to Google conversion to move the needle up.

2. Structure your account

The successful ad campaign means that your account is organized and structured for your ads to be showing up.

There are two types of levels in Google ads for the PPC; one is high-level ads (High Volume Keywords) and the other one is low-level ads (Low Volume Keywords).

Also Read: How to use Conversion Rate Optimization | Best Practices

If you want to represent larger categories in your business, then go for Campaign (High-Level Ads) and if you want to promote smaller or more specific products or services, then go for low-level ads.

For example:

High-Level Ads Campaign: Yamlify Digital Marketing Services

• Ads group 1: Website Design
• Ads group 2: Complete Marketing
• Ads group 3: Generating the desired results

Low-Level Ads Campaign: Yamlify SEO Services

• Ads group 1: Keywords research
• Ads group 2: Quality Content
• Ads group 3: Off-Page and On-Page SEO

Making different ad campaigns for different categories helps you know your audience. For example, if someone wants complete “Digital Marketing” services from you, they will go for the first ad campaign, but if some want “SEO Services” they will go for the second ad campaign.

3. Plan your budget

Planning the budget is the most crucial part when it comes to promoting your business through Google ads for PPC. But don’t worry, we will be sharing a few tips with you and you’ll be able to plan your budget within no time.

• Calculate your expenses
• Determine your income
• Set Savings goal and extract what can you spend
• Record spending tracks
• Be realistic

Now if you’ve decided the amount to spend on the Google ads for PPC, then we can finally move to the Google ads to set a budget for your campaign. It’s easy and simple.

• Sign-in to your Google Adword account
• Create a campaign or edit the campaign you’d like to show up in the search engines
• At the top right corner, now click on the pencil icon
• Set your daily budget now by adding a new avg.
• Click on save button

4. Pick up the Keywords

So, have you completed your keywords research for the Google ads for PPC yet? If yes, then you’re 90% ready to set up Google ads for PPC, if no; then don’t worry. We will guide you properly about how to extract the keywords and use them in your ads campaign to get the maximum results.

• Start making a list of words and phrases relevant to your business or services
  For example: “Digital Marketing Services in Cyprus” “SEO Services in Cyprus” or “Email Marketing in Cyprus”
• Start searching these phrases on search engines and add an additional word with your keyword
  For example: “Best Digital Marketing Services in Cyprus” “Best SEO Services in Cyprus”
• Check the search-related section in the Google search engine to get more keywords

  

• Check for the long-tail keywords and head terms in each of the bucket
• Now check how your competitors are ranking for these keywords, extract the keywords from their website
• Use any tool to cut down the list of keywords; for example, Ahrefs, Keyword Planner, SEMRUSH or Moz. Because they will help you identify the Keyword Difficulty, Keyword Volume, Paid Difficulty, Backlinks you need and a lot more.
• You’re done now

Keyword research is the main part of setting up Google ads for PPC, and if you did this module properly, you’ll get an outstanding experience of using Google Adwords.

5. Landing pages are important

Whenever someone clicks on your advertisement link, they will reach your landing page. Your landing page needs to be attractive, simple and informative so that potential customers won’t leave your website without buying your services.

Here’s how you can create the best interactive landing page for your services/products.

• Use Marketing philosophy
• Add a few elements of fun
• Ensure that user only click on the important pages
• Usage of attention grabbers
• Gather a lot of information about the visitor
• Use the two-screen approach

Decide the devices to show up your ads

It’s important that you know which devices to target and what devices your potential clients are using. For example, most of your clients are using desktop for reaching out to the “Keyword” you’re using for the ad campaign, then your main focus shall be towards desktop advertisement, but you can’t ignore the mobile users too.

You’re all set to show up your ads now. Isn’t everything too easy?

If you don’t have time for running the Google ads for the PPC campaign, then you can handover this project to the Yamlify team. We are in the market for more than 5 years and we’d love to provide you your desired work.

Book a free consultation now and start your journey with us. Have any questions in mind regarding how to set up Google ads for PPC? Feel free to ask us.