How To Setup Bing Ads | Beginner’s Guide

Have you realized that your business needs promotion on search engines? If Yes, then Bing can be your best companion when it comes to promoting your website on the search engines.

The interesting fact about Bing is that they claim 56 million searches being performed and they cover almost 31% of the US Traffic. Don’t believe us? Click here to read the Bing Claim.

You just can’t ignore Bing because the above stats show that you can get thousands of leads and potential visitors coming your website way through the advertisement.

A lot of people are already ignoring bing because according to their perception, Bing isn’t the place to invest on. But they are wrong because you’re going to get a lot from Bing that will amuse you.

While people are ignoring this huge market, we recommend you to invest maximum on Bing Ads because it has low competition, a lot of searches and potential US clients. The platform is cheaper, especially when you look for a Pay Per Click Campaign.

Don’t know how to setup Bing Ads? That’s not a problem. In this article, we will guide you properly and you’ll get to know about the query “How to setup bing ads.” So, let’s get started!

Everything you need to know about how to setup bing ads

Bing is a Microsoft search engine and considered as the strongest competitor of Google in terms of searches and ad campaigns. You’ll get this search engine as default when you install windows on your PC or laptop.

So, this means that a lot of people are using Bing to perform different searches. So, there are 100% chances that people could be searching for the services/products you’re selling.

Let’s break down some of the facts that Microsoft is claiming about Bing:

• Those people who use Bing for performing searches spend 36% more money online when shopping from their phones, desktop, and tablets
• 136 million people are using Bing search engine
• 6 billion searches are being performed every single month
• 35% of the US total searches are being performed on the Bing Search Engine

If you’re not giving bing ads a chance, then you’re potentially losing a lot of clients.

Bing vs. Google

When it comes to promoting your business on search engines, then Bing and Google use the same methodology.

Digital Marketers who are looking to know how to setup bing ads, need to repeat the same method; keyword research, bidding and then purchasing ads for those keywords. The search engine will use the automatic method to show your ads to your potential clients.

But, there are definitely some differences between these two platforms. And we are listing everything below!

• Cost Per Click: Bing is providing lowest Cost-Per-Click than Google
• Control on Ads: Bing allows you to have control on your ads more than Google such as; different times zones, search partner targeting, and search demographic targeting
• Less Competition: A lot of people prefer Google ads over Bing Ads, this directly means that there’s less competition

Now it’s time to launch the bing campaign. Let’s rock and roll and let you guys know about “How to setup bing ads.”

How to setup bing ads in 4 steps

Setting the bing ads is easy and you’ve to follow these 4 steps in order to make your campaign successful.

• Create a new account on Bing
• Import Google ads campaign (Optional)
• Research for the keywords
• Create your first campaign

Creating an account on Bing

Creating an account on Bing is as easy as creating an account on Google. Don’t know how to do it? Follow the steps given below.

• Go to the official website of Bing and then click on the signup button

  

• Once you click on the create one button, you’ll be asked to enter all the information
• You’ll have to fill the information given in the screenshot and then click on the Next button.

  

• Once you click on the confirm button, your account is going to be created

Import Google ads campaign (Optional)

At this stage, you’ve two options now:

Import Google Ads Campaign: If you’re running a Google campaign and want to run the same campaign on Google as well, then you can import the Google ads campaign by one click only.

Create Your own campaign: You’ll have to create a new campaign right from scratch.

If you don’t have a Google Adword campaign, then don’t worry, we will let you know everything in the next step. We will teach you how to create a new bing ad campaign and go live.

But if you’ve made a campaign already on the Google account, then you’ll have to click on the “Import” button, to bring the saved changes in the Google account to the bing account.

It will then ask you to sign in to Google account and after you sign in, you’ll be asked to select the campaign that you want to import, click on it and it will be imported.

You can select the following from your Google account:

• What do you want to import?
• Biding amount and budget
• All the landing pages
• Tracking Templates
• Ad Extensions

You can select whatever you want to import and even you can schedule the import.

Research the best keywords

Have you completed your keywords research for PPC yet? If No then Click Here to read the complete guide on how to do keyword research.

Once the keyword research is done, then it’s done to create a new campaign. Here’s what you’ll be asked when you go for creating a new campaign.

Now enter the following details:

• Description of your product or services
• The details of your landing page
• Select the category of your product
• Now enter the detail of Targeting, Search Option, and Date Range

Now you’re all set to create the first campaign. But wait, check out the last step before you go live.

Create your first Campaign

Now you’re all set to create your first campaign, but before you click on the LIVE button, you’ve to select the goals you can choose.

• Visit my website
• Visits to my business locations
• Conversions of your website
• Dynamic Search Ads
• Selling the products from the catalog

Now you’ve to enter the information as given in the screenshot:

Enter the information that Bing has asked you and you’re done. Click on Save and Publish button and you’re done.

Isn’t it easy to know how to setup bing ads? We hope that this article has helped you in achieving what you’re striving for.

Don’t have time for your bind ad campaign? Get started with Yamlify Team and book a free consultation now.