How To Do Keyword Research For PPC | Beginner's Guide

Keyword research for PPC has become one of the most important skills for digital marketers.

Not only the digital marketers know how to develop a great keywords list, but their content writers also do the keywords research about the topic they are writing about and use a lot of quality phrases that fit in the content.

But if you’re reading this article, then you have knowledge about the importance of keyword research for PPC. You’re here to know more about it so that you can do it better or more effectively.

Let’s start talking about the Keyword Research for PPC in detail.

Everything you need to know about Keyword Research for PPC

Google receives more than 1.2 trillion searches every year and your main focus should be on those keywords that have traffic as well as low-competition.

If you’re a beginner, then you can’t hit High-Competition Keywords from the start. You need to take a start from low-competition keywords>Medium and then high.

It’s no surprise why digital marketers are spending tons of money on Keywords Research and SEO to bring the right traffic on their website.

The different Types of Keywords

The keywords that you’re choosing are as important as you’re choosing the words to speak in front of your respected ones.

If you’re choosing the keywords that have nothing to do with your business, then you’d probably end up getting the traffic but not the potential clients. Even your SERPs are going to drop faster than you say the name “Google.” So, it’s always important that you extract the keywords that are linked with your business.

You should always pick the right keyword that attracts the right audience and this is why Digital Marketers like Yamlify focusing more on keywords research for PPC before investing the money on marketing.

Also Read: How To Setup Google Ads For PPC

Let’s iron different types of keywords that people are using for their PPC campaigns in Cyprus and the Middle East.

Competitive Keywords

Choosing competitive keywords mean that you’re about to show your muscles to the Top 10 websites on the SERP. It’s quite a difficult job because you’re targeting 3 paid searches websites as well and 7 top brands but it’s not impossible.

You’ll need to get quality backlinks from the best in the businesses, improve the content, increase the ratings of your domain, and making all 200+ SEO factors come into play to outsmart your competitors.

If you’re a brand that has a good budget to beat the competition out, then you can go for the competitive keywords because the more money you have the more chances you’ve to get on the top of the search engines.

The competition score of any keyword can be analyzed through different tools and after analyzing everything, you’d get to know the difficulty level of the competitive keywords. We would recommend you Ubbersuggest because it’s free with immense features.

The following are the factors that digital marketers look for when choosing competitive keywords research for PPC.

• How many and which websites are targeting the keywords
• The Domain Authority of all the websites targeting it
• The number of links that each keyword is getting
• The average bid price for the keywords in Google Adwords

So, you have to look for these things when targeting competitive keywords.

Brand vs SEO Keywords

There are two types of keywords:

Tradition SEO Keywords: You choose these keywords to because it has low competition and you’re using it for the earning purposes. Traditional SEO Keywords are meant to bring traffic on your website in order to let people know about your niche and earn through third-party ads.

Brand Keywords: Those keywords that refer to your company’s name or your product name such as “SEO Services Provider” PPC Service Provider” or “Single Grain”

You’ll have to search for everything manually but tools can help you as well.

New Business

If you’re new to the online world and want some traffic on your website before you target the actual keywords, then you should be going for the traditional keywords research. It will increase your Domain Authority and you’ll then be able to target competitive keywords.

You can use these tactics:

• Usage of traditional keywords
• Getting quality backlinks
• Building brand recognition by extracting other brand’s keywords

If you’re a beginner, then you’d have to hand over your Keyword Research for the PPC project to some top-notch company. Once they give you the keywords, you can hire a content writer and let him/her do the rest.

Let’s start talking about keywords research for PPC and see how can you extract the right keywords for your brand.

Start with focusing on your brand name

Start focusing on the core terms that your business is selling out or featuring.

You need to sit down and write down all the sets of terms that you think your website is all about. Probably you’re going to end up containing 100-150 terms.

Now you need to break down the following things into your spreadsheet:

• Small business accounting
• Expenses
• Tax Returns
• Receipts
• Invoicing

Now you need to look for a great tool that provides keyword research such as Ahrefs, Moz and SEMRUSH in order to check the search volumes and competition of the terms you’ve extracted related to your business.

Short down the list and you’re done.

Use Google Suggest

So, you want to add more keywords to your website? Google suggest is here to help you.

For example, you’re targeting a keyword “Digital Marketing” but you want to have related keywords as well. To get the related keywords with the same competition, you need to scroll down at the end of the Google page and you’re going to see Google Keywords Suggestion that you can target. Here’s the screenshot:

Now copy these keywords in the spreadsheet and then do the same with these keywords which you did in the first step.

Use Google Trends

Google trend is the best place to get the keywords. You’ll get to know the trending keywords and then complete your research on them.

Find your main keyword in the Google trends, and you’ll be shown different keywords with monthly/yearly searches.

Head towards your competitor’s website, choose the keywords they are targeting, put them in the Google trends, and you’ll get to know the graph of how people are reacting to these keywords.

You’re done!

We have discussed a different strategy to do keyword research for PPC. You can follow this guide to extract the keywords.

Don’t have time to extract the keywords for your business? Yamlify is here to help. Book a free consultation now and leave the rest on us.