Pay-Per-Click Marketing Everything You Should Know
Welcome to the topic “Pay-Per-Click Marketing Everything You Should Know”
Pay-Per-Click Marketing is one of the easiest ways of promoting your website and boosts your rankings in Search Engines.
The Internet has become a sensation and ain’t nobody can think of spending their life without using the internet a single day. But before the rise of the internet, marketing was way too different and you were unable to sell your products around the globe but the internet is nowadays a mainstream thing and you don’t have to use traditional marketing such as your ads on Radio, Newspapers, and TV.
Marketing these days is the easiest and cheapest alternatives for the companies to reach their targeted audience and make them turn into leads [Learn how can you generate more leads]. The business owners rather prefer internet advertising than promoting their brand on TV’s and Radios and why not? Because every single person is using the internet and we are living in the age of the Global village.
We thought you might be interested in expanding your knowledge! Make sure to check these insightful posts out when you finish reading this article.
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Traditional marketing might have an impact on some of the places around the globe but digital marketing is what people are striving for promoting their business. And when it comes to PPC marketing, you need to know the core concepts of it before handing over your project to the top-notch company.
What is PPC?
PPC stands for Pay-Per-Click and it’s the new marketing tactic to up-rank and advertises your business which means that you’ve to pay a fee each time when someone clicks on it. You have all the rights of selecting the targeted audience, setting your budget, Platforms, and origins which makes PPC marketing the first choice for everyone who wants to get a hike for their business.
PPC can be used for five purposes and they are listed below.
- Increasing your sales
- Increasing your traffic
- Generating new leads
- Promotion of your brand
- Strong online presence
Platforms of PPC
So basically, PPC has different platforms which you can use as per your need; if you want to promote your business in the Google search engines then you can use Google Ads but if your business demand is to reach out Yahoo and Microsoft users, then we recommend you to use Microsoft Advertising. Let’s talk about both of the advertising units in detail.
Google Ads
According to the new research made by Google Trends, 1.17 billion people used Google Search Engine in 2018 and the numbers are likely to be increased in 2019 and similarly 2020 as well. And if you’re willing to use PPC Marketing via Google Ads then there are greater chances that you reach your targeted audience in a more appropriate way.
We are breaking down the lists of Google Ads benefits to compel you to use it for your business.
- Google Ads work faster than the SEO
- It increases the awareness for the Brand
- You can reach more customers and visitors through Gmail inbox
- Decreases the bounce rate of your website and reconnects to your visitors again
- You have the record of your website performance
- You can explore more about your products through Google ads
- You can tackle your competitors and beat them in the competition
It’s up to you now whether you want to go for the SEO or Google Ads because they both worth it.
Microsoft Ads
According to the Bing trends and the research made by yahoo search engines, the total number of people used the Bing search engine is greater than 137 million unique desktop searches. Yes, we always have ignored Bing and Yahoo search engines but they can be helpful to you when it comes to reaching your targeted audience and turning them into leads.
Let’s talk about the benefits of Microsoft Ads and what are the places where you can use Microsoft ads.
- Microsoft ads have less competition and their prices are low as compared to Google ads
- Microsoft ads provide you more control over your ads than Google ads
- Microsoft ads have the best-targeted option for the targeted audience
- Microsoft ads offer more transparency and control
- Microsoft ads allow you to control your search origins/demography
If you’ve your targeted audience linked to the Bing and Yahoo searches then there’s no better option for you than Microsoft ads.
Note: Now Bing ads are known as Microsoft ads, don’t confuse yourself in Bing ads and Microsoft Ads.
So, we have discussed what is Pay-Per-Click Marketing and why should you be using this, if you want to start your journey with the Google ads or Microsoft ads but you’re looking for a Top-Notch Pay-Per-Click Marketing agency to work for you then Yamlify is here to help you out.
Contact us anytime and we shall reply to you in a flash.
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