The Ultimate Guide to Real Estate Lead Generation

Do you want to generate the leads out of your real estate business? Are you still knocking the doors or have you embraced the usage of the latest technology.

We have seen a lot of people are still going door-to-door and introducing themselves as Real Estate Marketers, and there’s nothing wrong with it because traditional marketing is still valid and works for many locations. Or buying the list of potential customers, calling them and asking them to use your services.

While the world is moving forward and looking to expand the business, it’s high time that you put traditional outbound real estate marketing aside and start focusing on the bigger picture through “Digital Marketing.”

In this global village where everything is available on the internet, then why not trying finding your potential customers using the digital services of Yamlify?

Real Estate business owners can use search engines, social media, blogs, videos and other channels that have potential clients of real estate to attract the audience and nurture leads.

In this article, you’ll get to know different ways of promoting your real estate business and you’ll end up getting your hands full of leads and potential clients. Let’s get started!

What is a Real Estate Lead Generation?

Lead generation is a term related to marketing and it describes the process of attracting your customers to buy your services or products through a paid promotion.

Same is the case with Real Estate Lead Generation as well, someone who’s willing to buy your services of rent, buy or sell your house.

There are basically two key pillars of Real Estate Lead Generation System

• Inbound Marketing
• Outbound Marketing

Didn’t understand the pillars? Don’t worry, let us elaborate on it more.

Inbound Marketing

Inbound marketing is a way of attracting visitors and potential clients to your website by posting your “NICHE” relevant content and asking them to buy your services. You can offer them different deals, discounts, and offers.

Inbound marketing includes search engine optimization (SEO), Google Adwords, Social Media Marketing and other search engine marketing.

This diagram will make everything more clear to you:

Outbound Marketing

Outbound Marketing means that you’ve started promoting your real estate business with less knowledge about your targeted audience. Some people may refer to outbound marketing as Traditional Marketing because in this marketing you can include the following activities:

• Direct Mailing to the targeted audience
• Telemarketing
• Organizing the Events
• Email Marketing

Check the graph below to see which type of outbound marketing is more effective in 2019-20.

Perfect marketing is always considered as “Converting leads before making them your customers” and it can only happen when you put your complete focus on both the marketing strategies because you can’t ignore Traditional Marketing as well.

Do you know from which phases do your customer goes through? Here’s another diagram:

Now, let’s talk about the Real Estate Lead Generation through digital marketing and how can you be getting the leads through the visitors.

Real Estate Lead Generation Marketing

As mentioned above, you can only expand your business when you provide the services nationwide or internationally. To make this thing possible, we are breaking down the real estate lead generation marketing strategies to help you get the desired results.

Here we go!

SEO (Search Engine Optimization)

Do you know that 44% of the real estate buyers are using the internet to find a home, and other real estate related things because they know they have so many options to explore there.

Do you have an online presence but you’re not getting the traffic right? Start writing blogs on your niche related topics and then start doing SEO.

You’ll see potential clients driven towards your website and buy your services. But it’s not easy as it looks like because you’ve to work really hard in order to get to that stage.

Note* SEO is always a slow process and if you’ve patience, you’re probably going to make it.

Social Media Campaigns

Have you tried getting your potential clients through social media? According to a report, Facebook is the best place for selling your products and services because you’re going to see every kind of person there and they will buy your services as well.

Social Media is the platform where you’re going to find out medium-range competition when it comes to real estate lead generation. You can show your muscles on social media by sharing your portfolio, client ratings, attractive ads, and daily posting in order to get conversions and real estate lead generations.

So, what are you waiting for? Create different social media pages and start boosting your business there. But with proper planning and execution.

Google Ads

Probably the best solution when we talk about “How to get real estate lead generation” because you’re going to be at the top of the search results with the keyword of your wish.

But, keyword research is an important aspect in this whole ad campaign scenario because if you’re not targeting the right audience, you won’t be getting the leads. You might end up wasting your time and money.

You can hand over the Google ads project to the Yamlify team because we know how to do everything effectively.

Youtube

You can’t ignore Youtube when it comes to real estate lead generation because people search for different home designs, home ideas, and portfolios of top-notch companies.

If you want to generate the maximum out of your online presence, then we would recommend you Youtube Channel because people prefer watching videos over never-ending written articles.

So, what are you waiting for? Start a Youtube channel and let your targeted audience know what you’re capable of.

Real Estate has become the fastest growing industry all over the world and if you want to promote your business in this Digital Era, you can contact Yamlify and start getting your desired results.

We have helped a lot of businesses before and we are ready to help you as well. Book a free consultation now and start your journey with us.

Have any questions in mind regarding the Real Estate Lead Generation topic? Feel free to comment down below, we will answer you in a flash and shall solve your query.