How To Optimize Social Media Advertising

Are you looking for new visitors on your website or looking to reach a new targeted audience? Then Social Media Advertising must be your priority.

Yeah, it’s a costly move to be honest when you’ve to spend few dollars on social media advertising because you’re moving from organic searches to social media. So, it’s always better to understand all the options that are available and look wisely at each and everything.

This is why we are here to explain everything for you and in this guide, you’ll get to know about social media channels and their advertisements to help you grow your business in real-time.

Let’s get started!

Social Media Advertising on Different Social Media Platforms

It’s not important that you run your advertisement on every social media platform. You’ve to complete your research work first before you hit on spending the money.

When thinking about social media campaigns, look for which platform suits you the best. If your content naturally targets the targeted audience, that’s where you should stay and leave everything else.

For example; Pinterest has a lot of females and if your business is about female dresses or anything related to women, then you should start the advertisement on Pinterest only.

Now you’ve got an idea about which social media advertising is best for you, let’s look at the different social media platforms that have to offer different ads system.

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Facebook Advertising

Have you seen anyone who’s not using Facebook these days? Probably no one. You’re going to get every type of customer there; males and females. If your targeted audience is “Men” then you can select the Gender from the ad campaign and the same is the case with women as well.

Facebook is working on three objectives to help you achieve your campaign goals:

• Spreading awareness among the people for your brand/service
• It helps you sending the traffic on your website, increase the engagement of the people on the posts, generating the leads, compels the visitors to install the application or encourage the people to directly send you a message and start communicating
• Facebook start making a lot of conversions for your business, sends traffic to your “DIE” website store and make catalog sales

Facebook has become the first choice for those who are looking to increase their sales, conversions and generating leads. This is why Facebook is one of the leading social media advertising platforms these days.

Let’s talk about what the types of advertisements do Facebook provides you at the time of advertisement.

• Photo Ads
• Video Ads
• Story Ads
• Carousel Ads

Photo Ads

Now, these ads are the possible most used ads because with a picture you can add 125 characters long catchy titles to help your photo ads look the most attractive.

You can add hyperlinks, link description and call-to-action buttons (Shop Now or Send Message). You’ve to make sure that your photo is attractive and professional.

Here are some tips to make a photo ad to help your business grow and get maximum sales.

• Show your products through facebook Photo Ads
• Create different photo ads for different persona
• Use targeted audience to cut down the irrelevant audience
• Use Images of the Faces
• Make sure that your facebook photo ad is free of Text
• Make your message the main focus
• Use High-Resolution Images

Note* If you keep everything simple, you’re going to get more post engagement and better results.

Video Ads

We have seen a lot of video ads rolling on facebook when scrolling up and down. According to research, the video makes it clearer and surety of your product is real and of the best quality.

Moreover, you can explain everything better in a video and the best length for a video advertisement is between 30-50 seconds. Because if you’re going to make the video shorter, then you may miss a lot of things but if you’re going to make the video longer, then you may become boring.

A well-calculated video is to educate people about your product and give them the solution to their problem. Are you looking for the tips of making a great video ad on facebook? Here’s everything you need to know.

• Make sure that your video contains the Tag Line of your Business
• The Video must be high quality
• Use attractive headlines with every product
• Establish the value of your product
• Don’t forget to include the teaser Summary
• Add sound to the video which isn’t irritating
• First 3 seconds of the video is important, make sure to engage the audience

Note* The smaller the video, the highest completion rates you’re going to get. But if you have got an attractive and compelling video ad, then you can get better results in Social Media Advertising.

Story Ads

Stories Ads have become a popular trend because a lot of people posting their daily routine pictures and videos on the stories instead of their walls.

This is why story ads in social media advertising are the foremost element when hitting on your targeted audience through your ad campaign. You can add the picture related to your business and products that can last for 6 seconds and video as well which is going to last for 15 seconds.

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If you’ve attractive pictures and appealing videos, then you can run your ad campaign on the stories as well.

Note* Stories lasts for 24 hours and if you’ve any limited time offer then you can post the ads there. It’s going to help you big time and people are going to avail your services within a flash.

You can use story ads on facebook for the following purposes.

• To generate the traffic on your website
• To help the conversion graph go up
• To reach out to your audience
• To get the video view on facebook and on Youtube
• You can convince the audience to install the applications/games
• You can generate the leads
• Brand awareness

So, these are the benefits of having Social Media Advertising through a Stories Ads on facebook. You can give it a try and if it worked for you, then congratulations.

Carousel Ads

You might have seen images on facebook that you can swipe right and left with the price tag on? These ads are known as carousel ads and you can place 10 images with each image have its own link.

This ad is mostly used by the clothing brands where they have to show the variety. For example, your new winter collection has 10 products and you want to show them in pictures within one ad, then you can choose Carousel Ads to let people know about your collection.

If you want to explain something to your audience through images then these ads can also work as a Step-by-Step process. The choice is yours, but make sure that you must have quality content.

Note* You can add different elements in Carousel Ads to help your business grow by explaining everything about your product.

If you’re looking to know more about Carousel Ads to increase ROI then here’s everything you need to know.

• First of all select the scroll-stopping creative
• Try to utilize all the ad components available
• Tell a complete story through your images
• Optimize the order of your images
• Link each of the images to the landing pages

You’re done. This practice is surely going to help you to get the maximum out of the business.

Instagram Advertising

Instagram is a mobile application that is used to post pictures, videos, and stories. The good news about Instagram is that Facebook owns Instagram and you’re going to get similar ads that we have described above.

Following are the objectives of Instagram advertising to get an idea about what you’re going to get after investing in Social Media Advertising.

• Spreading the awareness
• Getting the conversions
• A lot of considerations

According to a report, 60% of the Instagram user are women and if you’ve any product relevant to women, then you can advertise and get the desired result through Instagram.

The following are the ads that Instagram is providing you for your advertisement.

• Photos ads
• Videos Ads
• Carousel Ads
• Collection Ads

We have discussed the first three already, but Collection Ads is different. Let’s discuss it out!

Collection Ads

A lot of people out there using facebook and Instagram are unaware of these ads because they aren’t common and we haven’t seen them regularly.

Collection Ads is the collection of a few images, videos and a cover photo along with the landing page link to let people know about your collection in a single go.

Few people consider this ad as best for the business and few people don’t go for these ads. You can consider these ads if you just want to spread awareness of your brand because you won’t be getting many conversions through these ads.

Note* These ads don’t contain any headline and probably this is the only drawback of collection ads.

Twitter Ads

Probably not the famous social media advertising channel but millions of people use twitter. Let us talk about the ad campaigns and objectives of twitter ads.

Website Clicks

You can have a website link with the description of your product or service that you’re offering. People are going to click on the link given in the description and your website traffic is going to boost.

You can get the services of Twitter for the advertisement and they are going to charge you per click. If you think this advertisement is worth it, then go for it.

Tweet Engagement

Now, this ad is interesting and the widely used advertisement for social media marketing. You can get to know about the ups and downs of your business because tweet engagement ads are all about starting a conversation about your brand.

Note* You can target the audience through Twitter Ads and allow the potential customers to tweet on the discussion.

Snapchat Ads

Snapchat is another mainstream social media platform that can be used for promoting your brand/business. You can achieve three types of objectives through Snapchat ads:

• Spreading the awareness of your brand
• Driving the traffic on your website, generating the leads, increase the engagement and making the conversion rate go up
• You can generate catalog sales to the next level

So, what we get to know about Social Media Advertising is that it will help you in the following 5 cases:

• Increasing the traffic on your website
• Increasing the visibility
• Increasing sales
• Increasing the post engagements
• Increasing the Lead Generation

If you want to enjoy all these perks then social media advertising probably a must thing to do. Go for it now!

In a Nutshell

Yamlify is here to help you with social media advertising because that’s what we have been doing for the last 5 years.

You can visit our website and check our portfolio before starting the journey and we are also offering a free consultation. What are you waiting for? Book a free consultation and join your hands with us.