Of course there’s no point spending a whole load of money on digital marketing unless we are targeting the right people, with the right services, using the right mediums.
In order to get the best results possible we like to do extensive research and produce a strategy which fits your brand’s goals and priorities.
We use the below tools to provide you with the best strategy:
- Quizzing you! - What are your ambitions for the company and how do you see digital marketing helping with these? What are your goals and how are they prioritised?
- Customer research - We need to understand in great detail, who your customers are, what their wants and needs are and how they’re currently searching for those
- Keyword research - This is vital if we’re to target the correct terms in Google Ads and in your SEO
- Competitor analysis - What are your competitors doing and is it working? Where do you differ and what are your unique selling points?
- Analysis - How is your current strategy performing? where are your customers currently coming from and where have you failed?
